A Little Used Marketing Tool With Outsized Advantages

Michael Port in “Book Yourself Solid” recommends an “Always-Have-Something-To Invite-People-To offer.”

In my opinion this strategy is so effective for financial advisors because it melts negatives likes these:

— Prospects may know next to nothing about you and need to ease into a relationship.

— They may worry about being slammed by a crushing sales pitch.

— They may have had a bad experience with someone providing a similar service.

And the list goes on . . .

But suppose you offered something that introduces you and your services with no risk for your prospects! Simply, you showcased your personality and your expertise in one stroke while sitting comfortably at your desk.

One of our favorites is the complimentary teleseminar.

> Why Teleseminars?

We focus on teleseminars for three reasons:

1) Because they are easy to carry out,
2) Because they are super-convenient for your prospects, and
3) Because teleseminars can be free (look at www.freeconferencecall.com)

Now let’s see about designing this marketing tool for maximum results for financial advisors.

> The Hanson Big 5 Tips For Getting The Most From Your Teleseminars

* Big Tip 1 – Rigorously Hold To Your Schedule

Whether it is a weekly, bi-weekly, or monthly basis — keep it in front of you as a marketing tool you’re committed to.

* Big Tip 2 – Give Your Telseminar Series A Title That Sets You Apart

The name should capture what you do. Ours, for example, could be the Stand Out From The Pack Series. A financial advisor’s could be The Wealth Management Center or The Secure Retirement Hub.

* Big Tip 3 – Talk About Topics That Are Gnawing At Your Prospects

An appropriate general title for your teleseminars keeps the door wide open for a multitude of subjects. That means each week you can present a new on-topic teleseminar and, of course, open it up to questions and answers.

A question, by the way, can develop into a full-blown subject for the next teleseminar and you can invite everyone on the spot.

Also, you don’t have to be the only star of the show. You can invite complementary specialists and interview them. The KEY is to provide value to help listeners solve their toughest problems

And yes, over time, you’ll have a library of topics, and you can repeat.

* Big Tip 4 – Invite The Right People Whether Few Or Many

Your invitation list doesn’t need to be long just a handful of prospects is fine. Or even an audience of one.

Sales consultant Chris Mullins ingeniously uses teleseminars as the keystone of her sales process. She may be talking to a prospect on Wednesday. Once she learns what his or her big issue is, she can say, “I’m giving a teleseminar on that topic on Friday. Please join me.” Then, that troubling issue becomes the main subject for her teleseminar that week.

You may be collecting names from your website in addition to prospects from referrals and networking activities. You can invite them all to your teleseminars, too.

Consider inviting your clients. Certain topics may be just right for your clients and serve to deepen your relationship.

As a financial advisor, you may not, though, have Chris Mullins’ flexibility. Your teleseminar script may require approval by compliance, and that means you do have to plan ahead.

* Big Tip 5 – Have A Follow Up Strategy

Many financial advisors stop too soon. The teleseminar provides an opening to move your prospects along. You can send an email reminding them of the opportunity to get the transcript or to listen to the recording.

Or you can follow up with a short phone call or leave a message for them.

The good feelings from a teleseminar well done (always providing value) carry over when you contact your prospects again. In addition, providing teleseminars on a schedule always keeps you in front of your prospects. A big advantage in an overcrowded, overmarketed field

Take The Effortless Road To Your Future

One of the few positive effects of the impending explosion of the retirement rolls as 77 million “Baby Boomers” approach the age of 65 can be found in the outlook for employment of Personal Financial Advisors. Few ‘Boomers’ have made adequate plans to extend their lifestyles beyond their working years and are in desperate need of the assistance of Personal Financial Advisors.

This is excellent news for anyone seeking a lucrative new career opportunity.

The U.S. Bureau of Labor Statistics, 2008-2009 Employment Outlook, reports that “Personal Financial Advisors are projected to grow by 41%, which is much faster than average for all occupations”.

The Baby Boomer, a creature with the life expectancy of a Galapagos sea turtle but with less than two years of income saved in a qualified retirement plan, is in urgent need of solutions to his or her retirement quandary.

Independent Financial Advisors consult with individuals or families who are in need of various financial products and services to meet their long term and short term financial goals. Independent Financial Advisors are not tethered to or employed by a specific company, but can offer a range of products and services from a variety of providers.

For the ‘cold war generation’, the rules of the game have changed. It’s no longer about asset accumulation. We have run out of time to build significant assets and need a strategy that addresses the three quadrants of our personal balance sheet which have, up to this point, gone largely ignored.

Income: For this generation, it’s not how much we have that matters. What matters is how much sustainable lifetime income we can get from what we have. Independent Financial Advisors have access to newly developed financial products that enable us to grow our retirement income bucket with a high rate of return, and then, guarantee annual income distributions for life, regardless of how long we live.

Expenses: We need to start saving as much as possible, as quickly as possible. Independent Financial Advisors can assist us in getting control of our monthly expenses and enable us to save much more money for our retirement.

Liabilities: We know that the ‘UFO’ generation is up to its’ pointy ears in debt. We can’t afford to carry this debt into retirement. An advisor can recommend new and innovative equity based strategies that will enable us to get completely out of debt, including our mortgage, before we retire.

If you’re considering tapping into this emerging career opportunity, here are two valuable tips to help you get started.

1. Avoid involvement with any kind of securities products as a new advisor. You would need to become a “registered representative” under the guidance and control of the NASD and the SEC. Your clients may not need these risk based products and you don’t need all of the regulatory compliance headaches that come with this title.

2. You’ve got to plug into an independent marketing organization’s system. If you think you can do it your way, you’ll have enormous difficulty starting and maintaining a successful practice.

Independent Marketing Organizations, in exchange for commission overrides, provide turn-key systems including advisor training, product training, product access, provider contracts, assistance with licensing, marketing, lead generation, and regulatory compliance.

In any business model it’s all about positioning. If there is a problem and a solution to that problem, by positioning yourself between the two, you become valuable. The bigger the problem and the easier the solution, the more successful you will be.

There is an enormous need for new personal financial advisors to lead this generation down the path of financial freedom. Those that come forward will discover a career that offers a great deal of personal satisfaction as well as significant income potential.

Marketing Program Combines Basics And Specifics

This article about Business Administration – Marketing at Centennial College explains why an approach that offers both basics business courses and specific marketing courses is useful.

Any college program that ensures students have a solid combination of basic knowledge plus specific knowledge of the field in which they will work is beneficial, as both of these types of studies have a purpose. The basic knowledge serves as a base for students to understand the wider field. Meanwhile, specific knowledge gives them the ability to understand the underlying processes needed for success.

At Centennial College, students can attend business marketing training (known officially as Business Administration – Marketing), which, as the name suggests, balances an overview of business with marketing specifics. As such, students attend three years’ worth of classes that begin with an exploration of broad-based business training. During this time, topics that are covered are actually common to many of the School of Business programs. This structure is in place not just to offer a general idea of business but also to ensure that students have the opportunity to determine whether this is the right program for them. Among specific business courses in this offering are: Fundamentals of Business, Strategies for Business Success, Financial Accounting Concepts, Business Operations, Business Communications, Human Resource Management, Business Analysis, Business Ethics and others.

In terms of more specific training, this business marketing program takes a practical approach to ensuring that students are prepared for the field. Students learn by applying theory to hands-on activities such as case studies, guest lectures, presentations, projects, and computer simulations and technologies. They are guided through these activities by knowledgeable faculty members who have much experience in the field and are equipped to dole out advice, personal anecdotes and facilitate class discussions while teaching marketing topics such as principles of marketing, marketing communications, professional selling, practical applications in marketing, marketing research, brand management, interactive marketing, consumer analysis and more.

As each Centennial program offers a cumulative practical experience, this program sees students complete an industry project. In teams, students complete a project that is sponsored by an entrepreneurial endeavour, small business or major company. Additionally, Centennial sponsors selected marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

Grads may enjoy membership privileges with the Canadian Marketing Association (CMA) – the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Meanwhile, examples of positions in which graduates of this Business Admin – Marketing program excel include: marketing coordinator, marketing analyst, promotions assistant, sales representative, assistant brand manager, public relations assistant and advertising assistant. On the other hand, those who wish to pursue further studies may do so through Centennial College’s educational partners, which allow them to apply academic credits. Among this program’s university partners are: Laurentian University, Royal Roads University, University of Guelph, University of New Brunswick, University of Windsor and more.

Network Marketing To Work At Home And Earn Passive Income

Would you like a passive income and work at home? Do you want the freedom to choose your own schedule? Do you want the potential for financial freedom? Be able to live life your way? As you read every word of this article, you will learn how you can achieve financial freedom comfortably.

Points I cover in this article:
* What is a passive income?
* How you can earn a passive income and work at home
* What are the next steps in starting earning a growing passive income and work at home

+ The passive income defined? +
The idea of earning a residual income is a great principle. A passive income is the ability to be able to earn income month after month from your initial efforts. Most people first think of real estate as a form of passive income or having large savings and earning interest. Also dividends from shares and stocks can be considered residual income. The whole point of residual income is that your initial efforts produce long term consistent returns.

Imagine the going on holiday for 6 months, coming back, and you have cash in the bank. All due to your residual income. How do you think billionaires or anyone who works things right is able to go for such a long period on %holiday% without worrying?

A job can be thought of as a form of passive income; however it is not the way we are looking for and your not a robot! You go to get a job and that initial success at the interview grants you an income for a longer period of time. Your boss really understands the side of the coin of passive income. For his initial efforts in finding and employing you, he or she has enabled themselves to make of us a continuous profit.

+ How to earn a passive income and work at home with MLM Network Marketing +
One thing you have to bear in mind with passive income is that it does require work to set up. There is no way you could press a button and automatically earn cash. However, for the people who are committed to making financial freedom a reality, the effort is well worth it.

We have heard that real estate is one form of passive income, but there is another way which has a potential to grow to a vast amounts of passive income regularly. This method of gaining a passive income has created more millionaires in the United States then any other form of passive income or any other method of home biz or career put together.

MLM Network Marketing is used by the rich, and when you take a look at the system presented to you, you start to see why it is a great form of passive income. MLM Network Marketing has such high growth potential as a home home biz opportunity and you get a system laid out in front of you.

The best part of MLM Network Marketing is that you can get started right away, and all for a very small outlay.

+ What’s the next steps in starting earning a growing passive income and work at home +
The next step for you is to find an opportunity that you like. There are many Network Marketing opportunities out there and finding one can be difficult. As you continue reading this article, at you will find my resource box with a link that will take you to the best MLM Marketing opportunity I have found.

After you have found the MLM Marketing opportunity that you like, and you join the MLM Marketing opportunity – it is time to speak of to your upline. Your upline is your key to success in MLM Network Marketing. Your MLM Network Marketing upline can show you the exact road to achieve success in MLM Network Marketing.

Make Money Fast With Affiliate Internet Marketing

Affiliate marketing is a great way for new internet marketers to quickly start earning $10,000+ per month. Accomplishing this, however, will take some sound planning, tools, and tactics. Check out the “good news” and “bad news” below:

1. First the Good News:

The good news is that through the tremendous leverage of the internet there a number of ways to earn to a $10,000.00+ per month income in a relatively short period of time. If you do it right, it is also quite possible for you to become an internet millionaire within just a year or two. The question though is how? Exactly what do you need to do, and what specific steps should you take to accomplish your financial goals?

2. Now the Bad News: The bad news, however, is that there is no magic secret that will enable you to become an internet millionaire overnight. That’s a myth, and simply does not exist…it’s simply an empty marketing promise! Internet marketing is, in fact, a business just any other business, and it requires some hard work, learning, and a solid foundation to achieve any real degree of financial success.

The fact of the matter is that over 90% of new internet marketers fail. And many of these failures are the direct result of people continuing to look for ‘the new magic program’ rather than learning proven basic systems and ‘taking action’. The internet marketing business has some major pitfalls and concerns you must avoid to be successful. eg. Technical issues and problems, information overload….there are so many new programs, ideas, and approaches. It can all be very expensive, time-consuming, and frustrating, but it really doesn’t have to be.

Internet Marketing Basics:

Your internet marketing succes will be based on your marketing and selling high quality products in a niche market to the widest customer base possible. Building a large targeted niche market list that you have a good relationship then with becomes the key to your financial success. But…exactly how do you accomplish that?

There are actually only 4 Key Steps:
1. Selecting Your Products and Niche Market
2. Setting Up Your System eg. Website, Squeeze Page, Autoresponder
3. Getting Lots of Targeted Traffic
4. Converting Traffic to Sales

While each of the above subjects could be the subject of hundreds, and even thousands, of articles, e-books, and training programs, let me suggest that to start earning money fast, you need to find a solid proven program covering the basics that you can copy and implement quickly. Again, solid proven basics, that can be systematized and will work over and over for you. Then once you have laid a solid foundation, and are earning a consistent monthly income, you can expand and multiply your results.

Again, I’d suggest you stop exploring every new fad, promise, and program that someone e-mails you, and instead focus on the basic steps to success. I’d also suggest that it’s faster and easier to achieve your initial financial success with affiliate marketing rather than trying to create your own products to sell. Note the following basic proven steps to success:

1. Niche Market and Products: Select in-demand high-quality products in a niche market that have high profit margins (I’d suggest you consider starting with Clickbank information products). I’d also suggest that it might be good idea, but not absolutely necessary, to select a niche market that you have some personal interest and background in. Follow this by using good keyword research to identify key market niches, analyze your competitive situation, and optimize your website and marketing materials.

2. Your System: Unless you are a high tech computer whiz, I’d suggest that you not try to learn html and all the other technology necessary to create your own system. There are now available fairly inexpensive high quality ready-to-go systems that can be set up and put online in a very short period of time. This allows you to concentrate on marketing to generate traffic and sales, instead of spends month’s being frustrated trying to learn and implement all the technology.

3. Getting Targeted Traffic: Instead of spending months’ trying to learn and implement every possible traffic generating technique, I’d suggest initially concentrating on a couple of proven ‘free’ traffic generating and list-building approaches eg. offering a free report, newsletter, or e-book, writing articles, learning to blog , or making joint venture offers. Then later you can learn more advanced SEO techniques, PPC, and Google AdSense.

4. Converting Traffic to Sales: As to copywriting, I would suggest that you adapt and use proven available affiliate marketing materials for your squeeze page, and pre-sales pages, instead of trying to write all the sales copy yourself, so you can ‘earn as you learn’. Secondly, I would also suggest that it’s critical for you to adapt the attitude of providing quality information, materials, and service to you opt-in list rather than just focusing on making a quick sale. Never provide bad information or products to your niche list, as doing so would cause a breach in their trust and confidence in you and result in a large number of unsubscribes.